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Policy for Official TCU Websites


Texas Christian University
Policy Governing University-Related Websites

The Office of Website Management functions as the university's in-house consultant for Website development needs and other New Media projects. The office works in partnership with on-campus units to help provide solutions to their Web/New Media projects. All non-administrative website projects should be initiated by first contacting the Office of Website Management.

Website Hosting

All official TCU Websites will be hosted on TCU-managed servers. To request web space, please contact the Office of Website Management at ext. 7809, or request a job online by visiting www.GetOnline.tcu.edu. If it is determined that an individual project requires an outside firm to assist, the Office of Website Management will facilitate that relationship as well to ensure any concerns due to security, data integrity, consistency and support are met.

Domain Names

Units will request URLs with the tcu.edu extension by contacting the Office of Website Management or by submitting a request electronically. In rare cases where a URL outside of the TCU domain is required, units must also make those requests by contacting the Office of Website Management.

Domain names that do not follow these guidelines will not be supported and run the risk of not being linked to from other official TCU Web pages.

Technology Resources

Technology Resources acts in a support role to the Office of Website Management and is responsible only for technical issues regarding web accounts, University servers, and system configurations including maintenance of TCU web servers. Any technical issues/considerations related to website development projects will be reviewed with TR personnel prior to the initiation of said projects and will be governed by Official TR Policies and Procedures.

Responsibility for maintenance/troubleshooting on any sites which are not hosted on TR servers or for any sites developed by outside vendors without the consent of the Office of WebSite Management will be the responsibility of the individual unit involved.

Web Steering Committee

The university's Web Steering Committee is responsible for making major decisions regarding the direction of TCU's Web presence. This includes the development and application of policies and standards for the TCU Website as well as editorial and style guidelines, Web structure/architecture, standards, commercial activity and other technology issues.

Official TCU Websites
Approval of Official Websites

Websites created by University departments, programs and administrative offices are considered official and must have the approval of the appropriate vice chancellor, dean, director or department chair before being going live. Pages created by students or student organizations or by faculty and staff for personal or curricular use are not considered official Web pages and are addressed under the heading of Personal/Student Organization Web Pages.

Official website templates should conform to official university guidelines as outlined on the official TCU Branding Visual Identity Style Guide Website and are subject to approval by the Director of Website Management and the Director of Publications.

Required Elements

Official pages should also include the official arched TCU logo in the upper left hand corner and link back to the TCU Home Page (www.tcu.edu). In some instances it may be appropriate to have a link back to another specific school/college/departmental home page instead. These sites should also prominently display a contact name, e-mail address, physical address and telephone number.

Official University graphic images/logos and photos are available through the Office of Graphic Design's graphics library (www.mkc.tcu.edu/graphicdesign.asp). Note: The official University seal or logo cannot be altered in any way. Questions about official university logos should be directed to the Director of Graphic Design at ext. 7809.

All websites are subject to all existing laws and university policies, and may not be used to promote businesses, goods or services; for advertising; or to provide financial gain for any individual or organization.

All pages should be tested in the most recent versions of Internet Explorer, Safari, and Firefox as well as on multiple operating systems to ensure Web pages will display accurately.

Copyright Statement

All official sites will abide by copyright law and respect the intellectual property of others and should display the following: © Texas Christian University. All rights reserved.

Student Information Disclosure

The disclosure of information about students is governed by the Federal Family Educational Rights and Privacy Act (FERPA). The registrar's website (www.reg.tcu.edu) describes guidelines for release of student information under FERPA. Please consult these guidelines prior to posting student information on websites. For more information please consult the Policies and Procedures section of the TCU Security home page (security.tcu.edu).

Privacy

Websites that collect individually identifiable information must provide a link to the university's official privacy statement (www.tcu.edu/privacy.asp). For more information on handling and storing Sensitive Personal Information please review TCU's official SPI policy in the Policies and Procedures section of the TCU Security home page (security.tcu.edu).

Cookies Used by the Crazy Egg Script

Texas Christian University websites use the Crazy Egg Analysis Service. The Crazy Egg Script may store a cookie on computers used by those who visit our websites. This cookie contains a cookie value that allows Crazy Egg to detect if the Visitor is a returning Visitor or a first-time Visitor. No Personally Identifiable Information relating to the Visitor or details about your website's content or statistics are stored within the cookie. Click here for more information on Crazy Egg's Privacy Policy.

To Opt-out of this service

COLLECTION OF INFORMATION BY TCU

TCU does not systematically collect or record names, postal or e-mail addresses, phone numbers, gender identity, or other personally identifying data (the "Personal Data") from visitors to the Site, unless such data is voluntarily submitted by visitors for the purposes outlined below.

Cookies and Aggregate Information

TCU uses "cookies" (i.e., a small text file that is sent to your browser from the Site) to improve your return access and visits to the Site. TCU may use cookies to customize content, to analyze Site activity and user behavior, including, without limitation, through Google Analytics Demographics and Interest Reporting, and for advertising and promotional purposes (further discussed in "Interest-based Advertising" below). TCU reserves the right to use cookies in the future in conjunction with new or extended functionalities.

TCU may compile and provide aggregate statistics about Site visitors, customers, sales, traffic patterns, and related information to third parties, but such information will not specify Personal Data. TCU collects IP addresses as a component of such aggregate information. Such information could, if necessary, be used to identify a user in order to comply with safety or security issues.

You may set your browser to notify you when you receive a cookie (letting you choose whether to accept it) or to disallow cookies altogether, without preventing your access to the Site.

Interest Based Advertising

TCU may provide certain third party service providers, including Google Analytics Remarketing, the cookies it has obtained in order for such service provider to inform, optimize and serve advertisements on other websites a user visits, based on such user's prior visits to the Site. TCU directs these service providers to not use the provided cookies for any purpose other than to provide the advertising services explicitly requested by TCU.

You can opt out of certain service providers' use of cookies. For example:

Google permits you to register your preferences at http://www.google.com/ads/preferences;
Google Analytics also provides an opt-out add-on for your browser (https://tools.google.com/dlpage/gaoptout/); The Self-Regulatory Program for Online Behavioral Advertising (http://www.aboutads.info/choices) and the National Advertising Initiative (http://www.networkadvertising.org/choices/) have websites that allow you to register your choice to opt-out of receiving interest-based advertisements from certain companies that participate in such initiatives.

ECommerce

Any sites that have a need to accept any form of online payment must adhere to the policies set forth by Technology Resources on this matter. For more information please consult the Policies and Procedures section of the TCU Security home page (security.tcu.edu).

Links to and from Non-University Websites

Links from official TCU websites to any non-university site must not imply university endorsement of the site's products or services. The following disclaimer must be included unless it is clear from the context that the university does not endorse the product or service: "Links on these pages to non-university sites do not represent endorsement by Texas Christian University."

Personal/Student Organization Web Pages
Personal Web Pages

Personal Web pages created by faculty, staff or students are the sole responsibility of their authors. As a service and for informational purposes only, the university may provide lists of and/or links to personal Web pages. The university is not responsible for and does not monitor the content of these pages. However, the university may investigate complaints, and may remove or limit access to Web pages that are deemed unacceptable or that may pose a legal liability to the university.

Personal web pages are subject to all existing laws and university policies, and may not be used to promote businesses, goods or services; for advertising; or to provide financial gain for any individual or organization.

Personal pages must not convey the impression that the author is representing, giving opinions, or otherwise making statements on behalf of the university or any unit of the university and should carry the following disclaimer: "Unofficial information may be posted and maintained by TCU faculty, staff and student groups or individuals. TCU does not accept any responsibility or liability for any information contained on these pages."

Student Organization Web Pages

Recognized student organizations are encouraged to create websites to provide information about their programs, services, and events. Organizational websites must also have a faculty sponsor who is responsible for the content of the organization's pages and should include the name and e-mail address of the individual responsible for maintaining the organization's website. Organizational sites will include the following disclaimer: "Unofficial information may be posted and maintained by TCU faculty, staff and student groups or individuals. TCU does not accept any responsibility or liability for any information contained on these pages."

Student organizations can request links from the appropriate official TCU website by contacting the Office of website Management.

Website Maintenance

Responsibilities of Web Maintainers
Website maintenance is the responsibility of the individual school, department or unit. Web maintainers should, at a minimum: create and maintain web pages that comply with the accepted Web Standards and policies and ensure that content is up to date and does not violate university policies or federal, state and local laws.

Website Related Training

Depending on the nature of the particular website in question, training may be handled by Office of Website Management personnel, Technology Resources training staff or both. Training for specific Web development tools (HTML, Dreamweaver, Flash, Photoshop, etc.) is the responsibility of individual units.

Noncompliance with Web Standards and Policies

Questions that arise about content on any official TCU website may be directed to the Office of Website Management at ext. 7809.

For personal/student organization sites, questions should be directed to the appropriate academic dean, chair or unit head.

Noncompliance with the established Web policy may result in temporary disconnection of Web pages.