TCU: Social Media Guidelines

Homepage

Overall Guidelines

Moderating Comments

Social Networking Sites

Social Media Directory

Examples of Social Media Interactions

Legal Implications

Account Security

Resources

Social Media Committee

 

Follow TCU:

facebook flickr twitter youtube itunes

 

Some of the information in this section may require that you have the Adobe Acrobat Reader installed on your system. If you don't have the Adobe Acrobat Reader installed on your system download it for free here:

reader

 

fountains

 

Legal Implications

 

FERPA Regulations

The Family Educational Rights and Privacy Act is a federal law that protects the privacy of student education records. Therefore, posting any information that pertains to a student’s educational record is a violation of this policy.


Although not covered under FERPA regulations, posting any information that pertains to any person’s personal health information is unacceptable.


Proprietary Information

Proprietary information refers to information that TCU owns. TCU employees are not permitted to access, copy, transport, modify or destroy programs, records or data belonging to the University. (courtesy of the Computing Resources Policy in the Faculty/Staff Handbook - http://www.tr.tcu.edu/TCUComputingPolicy.htm


Copyright Issues

Digital copyright issues are very important when administering social media. It is strongly suggested that you visit www.copyright.gov to get full information on copyright issues. In general, remember:

  1. Photographs, video clips, audio recordings, and written text can all be protected under copyright.
  2. Never use copyrighted materials to sell or endorse a product.
  3. Don’t post copyrighted sheet music or song lyrics on TCU’s official media pages.
  4. Don’t embed copyrighted music or video content on a page – linking to the copyright holder’s site is appropriate but does not grant permission or a license to use the content in other ways.
  5. Fair Use – copyrighted materials can be used for non-commercial commentary or criticism (this generally covers educational purposes).
  6. Materials that have had their copyrights expire due to age, generally 75 years and older are considered public domain and can be used.
  7. To legally use materials that are copyright protected, the appropriate license must be purchased. Remember, just because a digital file can easily be pasted into a page or project, that ease-of-use doesn’t grant legal right to do so.