Strategic
Communications
Management

For help with your communications needs from media relations, to news releases to web stories, contact your Account Executive
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Printing and
Graphic Design

For help with printing and graphic design needs, contact the Office of Graphic Design
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Website and
Social Media

For help with website or social media projects, contact the Office of Website and Social Media Management
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Admission Marketing


Elizabeth Rainwater

Director of Admission Communication and Marketing

Elizabeth Rainwater

Elizabeth is a marketing professional with nearly a decade of experience in advertising, public relations and communication. Since joining TCU in 2006, Elizabeth has overseen a new admission publication campaign, which garnered many awards including the prestigious CASE Grand Gold Award for Best Admission Campaign. She also oversaw the development of the new admission website— setting the standard high by including approximately 45 student, faculty and alumni videos in a format that meshes flash components with dynamic data. Through the publications, emails and website, Elizabeth reaches a prospect pool of over 100,000 students and her efforts have created measurable results with a continued increase in undergraduate applications.

Outside of the Office of Admission, Elizabeth works with the marketing team to concept and develop new marketing ideas for the entire University. Recently, Elizabeth lead the creative strategy behind TCU’s “Ahead of the Curve” campaign — which can be seen on billboards and city buses, in addition to national television commercials and internet video anecdotes, to name a few. Elizabeth received her bachelor’s degree in advertising and public relations from TCU and is currently pursuing a master’s in business administration from TCU.

Contact Information

he.rainwater@tcu.edu
r817.257.7403

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