Director of Admission Communication and Marketing
Elizabeth is a marketing professional with nearly a decade of experience in advertising, public relations and communication. Since joining TCU in 2006, Elizabeth has overseen a new admission publication campaign, which garnered many awards including the prestigious CASE Grand Gold Award for Best Admission Campaign. She also oversaw the development of the new admission website— setting the standard high by including approximately 45 student, faculty and alumni videos in a format that meshes flash components with dynamic data. Through the publications, emails and website, Elizabeth reaches a prospect pool of over 100,000 students and her efforts have created measurable results with a continued increase in undergraduate applications.
Outside of the Office of Admission, Elizabeth works with the marketing team to concept and develop new marketing ideas for the entire University. Recently, Elizabeth lead the creative strategy behind TCU’s “Ahead of the Curve” campaign — which can be seen on billboards and city buses, in addition to national television commercials and internet video anecdotes, to name a few. Elizabeth received her bachelor’s degree in advertising and public relations from TCU and is currently pursuing a master’s in business administration from TCU.